Where we come from
This industry sits at our kitchen table.
Our mother and our sister work in healthcare. We grew up with the late shifts, the weekend plans that fell through, and the stories of what it takes to care for people well.
And we saw something else up close: how little of that comes back. People who carry the system are rarely courted, rarely asked what they actually want, and often only noticed when they leave. That is the part we could not let go of. It is close to our heart, because it is our family.